# Digital Footprint Analysis

## What is Digital Footprint Analysis?

Digital Footprint Analysis refers to one's unique set of traceable digital activities, actions, contributions and communications manifested on the Internet or digital devices.&#x20;

## What is the purpose of applying Digital Footprint Analysis?

To help online businesses to reduce the cost, time and challenges faced due to fraud. By knowing the targeted user's digital social status, we are able to identify if the user is active in digital platforms. This will assist us to know if the user using a "newly registered" OR "non-genuine" phone or email.

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